Estimate campaign return on included costs
Enter net sales, product and fulfillment costs, and total campaign investment in USD. Include commissions, creator fees, and gifting once in investment.
- Result
- $6,000.00
- Result
- 200%
How this estimate works: Use your own store data before making a commercial decision. All monetary amounts are USD.
Use a cost definition you can explain
Influencer ROI can mean different things in different reports. This worksheet subtracts entered product and fulfillment costs from net campaign sales, then deducts total campaign investment. It divides the remaining amount by that investment to calculate ROI. Include commissions, creator fees, and gifting in investment; the tool does not calculate a percentage commission separately. Check this definition before comparing the result with another report.
Campaign investment may include an agreed content fee, percentage commissions you calculated separately, production support, or another campaign expense. Record gifted inventory at its actual cost when building the investment total rather than automatically using retail value. Do not put the same gift in both sold-product costs and investment. Any shipping, agency time, payment fees, or taxes omitted from the entered amounts remain outside the result.
Align revenue and costs to the campaign window
Use a defined campaign period and a consistent rule for later orders. A fee paid this month may support content that produces sales over several months, so a short reporting window can understate the eventual outcome. Conversely, including months of sales against only part of the associated costs can overstate it. Label whether the review is an early snapshot or a completed campaign assessment.
Separate tracked revenue from incremental revenue. A code or link can associate an order with a creator, but that customer may already know the store or have encountered other marketing. Use reconciled orders, exclude obvious tests, and investigate refunds before drawing conclusions. Where practical, compare customer cohorts or campaign timing with a credible baseline rather than declaring every attributed order a new sale caused by the partnership.
Compare creators without hiding the differences
Put campaigns on the same cost and revenue basis before ranking them. A commission-only partnership and a paid content campaign have different cash exposure and may serve different purposes. Content reuse rights, qualified traffic, and audience learning can matter, but do not invent a monetary value for them to rescue a weak sales result. Report those outcomes separately when they were part of the original objective.
Run a downside case with lower eligible revenue and higher product costs. If a small change reverses the conclusion, the decision is sensitive and needs more evidence. Also inspect absolute contribution: a large percentage return on tiny spend may produce little total value. Use the worksheet to guide a repeat, renegotiation, or limited follow-up test, then update it with actual costs and approved orders.
Worked example · illustrative scenario
Worked example: revenue is only the first line
An illustrative campaign records 4,000 in net sales and 2,000 in product and fulfillment costs. Total investment is 1,000, comprising 400 in commissions and a 600 creator fee. Enter that combined investment once. The resulting contribution is 1,000 and ROI is 100%. Excluded expenses and non-incremental sales can change the business conclusion.
Frequently asked questions
Is influencer ROI the same as ROAS?
No. Revenue divided by spend is a revenue-efficiency ratio. A contribution-based ROI also considers product margin and the campaign costs included in its definition.
What if campaign spend is zero?
A return percentage with a zero denominator is undefined. Review the absolute contribution and verify that you have not omitted commission, gifting, or another real campaign cost.
Can the tool tell which sales the influencer caused?
No. You provide the revenue. Tracking associates activity with a campaign; establishing incremental sales requires additional analysis and an appropriate comparison.
Put your Shopify affiliate plan into practice
Use Afivio to organize your affiliate campaigns, partners and commission records. Review the integration guide and current app listing before choosing your setup.