How to tell people your business has a referral or affiliate program
Keep the message simple: what the program is, what people get, and where they should click next.
Four simple ways to announce the program
These are starter communication formats. Use one of them first, then adapt the tone to your brand and audience.
Add a small announcement where people already trust you
Use a banner, popup, landing page, or account area notice. The goal is not to explain everything. The goal is to tell visitors that the program exists and give them one place to go next.
Tell people there is a referral or affiliate program and say what they get for joining or sharing.
Add one clear button to the signup page, campaign page, or partner page.
Brands with existing website traffic, returning customers, or logged-in users.
Keep the headline short.
Show the reward right away.
Do not add multiple buttons or options.
Tell your existing audience first
Email works well when you already have customers or subscribers who know the brand. The message should feel direct, helpful, and easy to forward or act on. You can also send this kind of invitation through Afivio.
Tell customers they can now recommend the brand or join the program, explain the reward in one line, and send that invitation through Afivio.
Add one button to join, learn more, or open the program page.
Customer bases, newsletter lists, repeat buyers, and loyalty audiences.
Use one subject line idea.
Keep the body shorter than a sales newsletter.
Judge the result by joins or clicks, not only opens.
Write a short pitch for bloggers, creators, or partners
This message should explain the program fast: who you want, what they get, and what type of link, code, or campaign they will use.
Tell the creator or partner what the collaboration looks like and what reward model they can expect.
Add one application link, partner page, or tracked campaign link.
Influencers, bloggers, ambassadors, communities, and business partners.
Name the reward model clearly.
Tell them what they will promote.
Keep the invitation short enough to forward.
Use one post to announce the idea simply
A social post should sound like an invitation, not like a long policy page. People need to understand the program in seconds and know where to click next.
Tell people who the program is for and what happens if they share or join.
Add one campaign link in the bio, story, caption, or first comment.
Brands that already post regularly on Instagram, TikTok, LinkedIn, or Facebook.
Use one main promise.
Keep the post short.
Put the next step close to the message.